What is the EU GARAN label?

The label was introduced by Directive (EU) 2024/825 on empowering consumers for the green transition. It amended the Consumer Rights Directive 2011/83/EU in Articles 5(1)(ea), 6(1)(la) and 22a. Articles 5(1)(e) and 6(1)(l) cover the notice, Article 8(2) the information before a paid electronic order, and Article 8(7) durable confirmation.

Its design and content are laid down in Annex II of Commission Implementing Regulation (EU) 2025/1960. Annex I of the same Regulation defines the harmonised notice on the legal guarantee of conformity.

Member States were required to transpose the Directive by 27 March 2026 and apply the rules from 27 September. Actual enactment and scope must be checked nationally. The Implementing Regulation directly establishes common design rules from 27 September 2026.

Dates and national acts: legal basis and timeline.

Within the applicable national information-duty regime, the label is required when all five conditions apply:

The trader then displays the label prominently before the consumer is bound by the contract. Traders are not expected to search for such guarantees; the obligation starts when the producer communicates one.

Work through the five-question checklist.

The GARAN label does not replace the guarantee statement required on a durable medium by delivery. That statement sets out the guarantor, terms, procedure, covered goods and preservation of statutory rights. The QR code links to general EU information, not the product’s terms.

Traders display the label in physical shops and online so that it is clear which product benefits from the guarantee. Producers may also place it on the product or its packaging.

Five elements are fixed: the GARAN title with tick mark, the legal-guarantee shield, the QR code to the Your Europe portal, the calendar symbol and the strip with "producer guarantee in years" in all 24 EU languages.

Only three fields are editable: duration, producer name and model identifier. Preserve the official typography, positions and fixed artwork; check the rendered file as well as its placement.

For contracts concluded through an online interface the label must be in colour and legible at default size. A nested display is allowed: a compact strip with the number of years that expands to the full label on the first click, roll-over or touch.

Add accessible text to the strip and a clickable link to the QR destination. Show the label prominently before purchase and directly before a paid electronic order. Required information must also be supplied on a durable medium, normally by confirmation email, unless already supplied durably before contracting.

Full rules: GARAN label online.

In physical shops the label may be in colour or black and white and must not be smaller than 95 × 100 mm. At that size the translations are 7 pt, brand and model 9 pt and the number of years 80 pt.

The QR code must be at least 2 × 2 cm and scannable with an ordinary phone. Larger sizes are fine if the whole label is scaled proportionally. The nested strip is not allowed in print.

Full rules: GARAN label in print and in store.

The label is reserved for one specific kind of guarantee. Do not use it for:

Such guarantees can still be offered and described in the guarantee statement, just without the GARAN label. See the full list of dos and don'ts. A free extension is assessed against the same five conditions, regardless of its marketing name.